Designing a complete dog wellness brand
A-OK9 was created from the ground up as a complete dog wellness brand, covering name development, identity, packaging, website design, PDP pages, Amazon optimisation, recipe book design, Crufts stand graphics and wider campaign material.
D16 developed the visual identity and carried it across the full brand, from product packaging and ecommerce pages to printed guides, event graphics and campaign content.
Bringing the A-OK9 Brand to Life at Crufts
Across two years at Crufts, D16 helped translate the A-OK9 brand into a complete event experience, creating the full stand artwork alongside show guide advertising, promotional materials, staff apparel and supporting campaign assets.
The aim was to make the brand feel bold, consistent and instantly recognisable in a busy exhibition environment, carrying the same visual language from the packaging and website into every customer touchpoint across the event.
