A brand, print and digital design studio.
D16 brings clarity, consistency and professional finish to the way brands show up.
Design 16 helps brands move from first ideas
to finished design that feels clear, consistent and ready to use across packaging, print, websites, retail and digital spaces.
Designed properly. Ready to use.
Our Services
Creative work that helps your brand look better where it matters.
Branding & Identity
The thinking, design and production detail needed to get your brand out into the world.
Brand identity beyond the logo
A strong identity is more than a logo. It is the system behind how your brand looks, feels and shows up across every touchpoint. D16 creates clear, practical brand identities that can be used properly across packaging, print, websites, ecommerce assets and campaign work. The aim is simple: make your brand easier to recognise, easier to use and easier to roll out in the real world.
Logo Design
Clear, usable logo design created to work across print, packaging, digital and real-world brand applications.
Brand Identity Systems
The wider visual system around your logo, including colour, typography, layout, graphic style and brand consistency.
Brand Guidelines
Practical brand guidance that helps you, your team or your suppliers use the identity clearly and consistently.
Rebrands & Refreshes
Updating existing brands so they feel sharper, more current and more commercially useful without losing what already works.
Packaging Design
Retail-ready packaging designed to stand out, communicate quickly and be built properly for production.
Sharper design for stronger brands.
Packaging has to do more than look good. It needs to explain the product quickly, feel right for the audience and hold together across sizes, flavours, formats and sales channels. D16 designs packaging that is clear, commercial and ready for the real world. From new product launches to existing pack refreshes, the focus is always the same: make the product easier to understand, easier to trust and easier to buy.
Retail Packaging
Shelf-ready packaging designed to grab attention, communicate clearly and feel right for the product category.
Label Design
Clear, consistent label design for bottles, jars, pouches, boxes and product ranges across different formats.
Packaging Ranges
Packaging systems created for multiple SKUs, flavours, sizes or product types, so the range feels joined-up.
Packaging Refreshes
Improving existing packaging so it feels sharper, clearer and more commercially useful without starting again.
Website Design
Brand-led website design that gives your business a clearer, stronger and more useful home online.
Websites designed to make things easier.
A website should look good, but it also needs to be clear, usable and easy to understand. D16 designs websites that bring the brand together online, with considered layouts, strong visual direction and content that helps people find what they need. Whether it is a new site, a landing page or a refresh of what already exists, the aim is to make the online experience feel more professional, more consistent and easier to use.
Brand Websites
Website design that gives your brand a clear digital home and helps people understand what you do.
Landing Pages
Focused page design for products, services, launches or campaigns that need a clear message and action.
Ecommerce Design
Product-led ecommerce layouts designed to help customers browse, understand and buy with more confidence.
Website Refreshes
Improving existing websites with stronger layouts, clearer content, better hierarchy and more consistent design.
Ecommerce Product Content
Improving existing websites with stronger layouts, clearer content, better hierarchy and more consistent design.
.webp)
.webp)
Product page graphics that make buying decisions easier.
Once a product is packaged, it still needs to sell online. D16 creates ecommerce assets that help customers understand the product quickly, from product page gallery images and benefit graphics to Amazon A+ content and Shopify product visuals. The work connects the packaging, brand, product claims and sales message, so the online listing feels consistent, useful and more convincing.
Amazon A+ Content
Brand-led Amazon A+ layouts that explain the product, highlight benefits and improve the overall listing experience.
PDP Gallery Images
Product page gallery images designed to show key features, usage, benefits, ingredients or range information clearly.
Product Benefit Graphics
Simple, structured graphics that turn product features and selling points into easy-to-understand visual content.
Shopify Product Assets
Product visuals, tiles, banners and supporting graphics created for Shopify stores and ecommerce product pages.
Print Design
Printed materials designed with the brand, message and production process properly considered.
Print that helps your brand look professional beyond the screen.
Print is still one of the places where design has to be precise. It needs to feel right in the hand, communicate quickly and be set up properly for production. D16 designs printed materials that are clear, useful and consistent with the wider brand. From brochures and sales sheets to launch materials and stationery, the focus is on making the printed piece feel considered, professional and ready to be used.
Brochures & Leaflets
Clear, well-structured brochures, leaflets and printed information pieces designed around the message and reader.
Sales Materials
Sales sheets, product guides, price lists and support materials that help explain products or services more clearly.
Stationery Design
Business cards, letterheads, compliment slips, folders and everyday printed items that keep the brand consistent.
Large Format Print
Posters, banners, signage and larger printed graphics designed with scale, legibility and production in mind.
Retail & POS Design
In-store and point-of-sale design that helps products show up clearly in real retail spaces.
Design for the places where products meet customers.
Retail design has to work quickly. It needs to catch attention, support the product and help customers understand what they are looking at in a busy environment. D16 creates retail and POS design that connects the brand, packaging and sales message in-store. From shelf-level details to larger display graphics, the aim is to make the product easier to notice, easier to understand and easier to buy.
FSDUs & Display Units
Freestanding display units and retail display graphics designed to hold attention and support the product range.
Counter Displays
Compact point-of-sale displays for counters, tills, salons, stores and product sampling areas.
Shelf & In-Store Graphics
Shelf strips, wobblers, product cards and in-store graphics that support the packaging and guide the customer.
Retail Signage
Clear retail signage, promotional graphics and display materials designed for real-world visibility and use.
Digital & Print Marketing
Campaign graphics, digital brochures, sales PDFs and printed marketing materials created to work clearly across screen and print.
Design for the things your marketing needs to look professional and stay consistent.
D16 is not a marketing agency, but design plays a big part in how marketing shows up. D16 creates the visual assets that help brands promote products, explain offers, support campaigns and communicate more consistently across different channels. This can include launch graphics, email assets, sales decks, promotional materials and branded campaign visuals, all designed to feel like part of the same system.
Campaign Graphics
Visual assets for launches, promotions and campaigns, designed to keep the message clear and on-brand.
Email Marketing Assets
Headers, banners and supporting graphics for email campaigns, newsletters and customer communications.
Sales Decks & Presentations
Designed presentations, pitch decks and sales documents that help explain ideas, products or services professionally.
Promotional Materials
Offer graphics, launch pieces, digital banners and printed promo items designed to support marketing activity.
Event & Exhibition Design
Display graphics and event materials designed to help your brand show up properly in person.
Brand presence for shows, events and face-to-face spaces.
Events and exhibitions need design that works at a distance, up close and in the middle of a busy space. D16 creates event and exhibition graphics that help brands look professional, consistent and easy to understand when they are out in the real world. From simple banners to full display systems, the work is designed to support the brand, guide the audience and make the space feel more considered.
Exhibition Stands
Graphics for exhibition stands, shell schemes, counters and display areas that need a clear branded presence.
Pull-Up Banners & Flags
Portable display graphics for events, shows, launches, retail spaces and face-to-face brand activity.
Event Backdrops
Backdrop graphics, wall displays and branded environments designed to create a stronger visual presence.
Display Boards & Show Graphics
Printed boards, panels, signage and supporting show materials designed for clear communication at events.
Useful things to know before we work together
Yes. Branding and packaging are at the heart of what D16 does. D16 can help create brands from scratch, develop existing brands, design packaging for new products, refresh packaging ranges, and prepare artwork properly for print and production. The aim is to create work that looks great, communicates clearly and can actually be used in the real world, whether that is on a pack, on shelf, in print, online or in front of a customer.
Yes. D16 can create packaging from the ground up, starting with the product, the audience, the brand and where it needs to be sold. That might include the visual direction, front-of-pack hierarchy, colour system, typography, image direction, claims, product information and final print-ready artwork. D16 create packaging that feels commercially strong, clear and ready for the real world.
Yes. A lot of packaging work starts with something that already exists. D16 can improve dated, inconsistent or unclear packaging, develop new SKUs, build product ranges, tidy up artwork, and create packaging systems that can grow over time. Sometimes the job is not to start again. Sometimes it is to understand what is already there and make it work harder.
No. Packaging is one of D16’s strongest areas, but it often sits within a wider brand world. D16 also works across branding, print and digital design, including logo design, brand identity, brochures, leaflets, point of sale, exhibition graphics, trade show materials, websites, ecommerce assets, campaign design and social content. The benefit is that everything can work together: the brand, the packaging, the printed materials, the website and the sales assets.
Yes. D16 can help shape a brand from the beginning. That can include logo design, visual identity, colours, typography, packaging direction, printed materials and the wider look and feel. The goal is to create a brand that is not just attractive, but usable across real customer touchpoints. A brand should work on a pack, a brochure, a website, a trade stand, an advert and everything in between.
Yes. Not every project needs a complete rebrand. D16 can take an existing brand and continue the journey, whether that means developing packaging, refreshing layouts, creating new printed materials, improving website assets, or bringing consistency back to a brand that has become scattered over time. Sometimes the most valuable work is not reinventing everything. It is making what already exists stronger and more usable.
Yes. Print is a big part of what D16 does. That can include brochures, magazines, leaflets, magazine adverts, point of sale, FSDUs, trade show graphics, exhibition materials, large format print, vehicle graphics and more.
D16 can also deal with print specifications from different printers, suppliers and publishers, making sure artwork is set up correctly and supplied in the right format.
Yes. D16 can work directly with printers, packaging suppliers, publishers and production teams. We look after everything from the design and artwork side, to helping manage the relationship between the client and the printer or supplier. That can include sourcing print, comparing quotes, checking requirements and specifications and keeping the process organised. You are not just left with a design file and expected to figure everything out yourself.
In many cases, yes. D16 can help source physical printed items at competitive prices, depending on the job and what is needed. This could include brochures, leaflets, packaging-related print, display items, exhibition graphics, printed marketing materials or other production pieces. We can also help coordinate the print side and keep things moving between you, the printer and any other suppliers involved.
Yes. D16 also works on digital design, especially where brands need clear, practical assets that support the wider business. That can include website design, page layouts, ecommerce assets, product images, campaign graphics, social content, email assets and digital brand support. The aim is to make sure the digital side feels connected to the packaging, print and wider brand, rather than looking like a separate afterthought.
Yes. This is a big part of what D16 does. You might have a rough sketch, an old file, an AI-generated concept, a basic logo, a supplier template or a half-finished design. D16 can take that starting point and turn it into something clearer, more refined and ready to use. Ideas are useful, but finished design still needs judgement, structure, artwork knowledge and production experience.
D16 delivers considered design, backed by real production knowledge. The work is not just about creating something that looks good on screen. It is about creating packaging, branding, print and digital assets that can be produced, supplied, sold, displayed and used properly. From packaging systems and print-ready artwork to brand identity, brochures, websites, point of sale and supplier coordination, D16 helps turn design into something real. We don’t overcomplicate. we solve.
