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D16 Design Studio logo
D16 logo in a blocky, stylized black and white font
Woman holding a dog at Absolute Dogs Super Trainer Live event

Dog branding, taken absolutely everywhere

A bold identity system created for a fast-moving dog training business, designed to work across digital learning, social campaigns, printed resources, merchandise and large-scale event environments.

 

D16 developed a visual language with enough energy to match the brand’s audience, but enough structure to stay consistent across a huge range of touchpoints. From logo development and colour systems to web assets, course materials, exhibition graphics and printed merchandise, the work helped turn a growing training platform into a more recognisable, flexible and confident brand experience.

Absolute Dogs brand logo
Absolute Dogs digital campaign artwork by D16 Design Studio
Production crew at an Absolute Dogs live event set.
Previous Absolute Dogs logo design
Updated Absolute Dogs logo design by D16 Design Studio
Dog logo concept sketches
Hand-drawn dog logo concept by D16 Design Studio
Dog logo pattern and brand system
Final Absolute Dogs logo mark
Absolute Dogs wordmark development
Absolute Dogs logo symbol development
Early logo concept sketches
Animated dog logo development by D16 Design Studio
Absolute Dogs brand colour application
Absolute Dogs brand colour palette
Cocker Spaniel on a pink bed with Absolute Dogs logo
Branded event wall graphics designed by D16 Design Studio
Close-up of Absolute Dogs event wall artwork
Absolute Dogs training room with themed wall murals
Absolute Dogs website page design
Absolute Dogs website design shown on tablet
Absolute Dogs website content and layout
Website design created for Absolute Dogs
Digital campaign content developed by D16 Design Studio
Collage of dog training posters from Absolute Dogs

A standout brand experience at one of the UK’s biggest dog events

Absolute Dogs brand graphic

Taking the brand off-screen and into one of the UK’s biggest dog events.

D16 created the visual direction and exhibition graphics for an energetic, interactive stand designed to attract attention, encourage participation and bring the Absolute Dogs brand to life in a busy live environment.

Absolute Dogs professional dog trainer branding and artwork
Absolute Dogs event booth with marquee AD letters.
Crufts exhibition stand graphics designed by D16 Design Studio
Branded event display and visitor experience
Crufts exhibition stand artwork created by D16 Design Studio
Illuminated event lettering and stand graphics
Absolute Dogs booth with logo on red sequin wall.
Absolute Dogs exhibit booth with interactive games and prizes.
Absolute Dogs Crufts stand design by D16 Design Studio
Branded exhibition environment and display graphics
Collage of Absolute Dogs event featuring dogs and activities
Crufts event experience and campaign visuals

Turning live dog training into a high-energy brand experience

D16 created a bold identity for Super Trainer Live 2022, using oversized typography, neon colour and dynamic graphics to give the event its own energy while staying unmistakably Absolute Dogs.

Super Trainer Live event logo
Absolute Dogs Super Trainer Live neon logo
Super Trainer Live event logo
Super Trainer Live event logo in pink
Super Trainer Live blue event logo
Retail display and exhibition graphics
Super Trainer Live day-one event graphics by D16 Design Studio
Super Trainer Live event posters featuring Tom and Lauren.
Woman holding a spaniel at Absolute Dogs Super Trainer Live
Super Trainer Live event environment design
Event graphics, photography and campaign content
Super Trainer Live event campaign and audience experience
Branded Super Trainer Live event photo
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