A bold identity system created for a fast-moving dog training business, designed to work across digital learning, social campaigns, printed resources, merchandise and large-scale event environments.

 

D16 developed a visual language with enough energy to match the brand’s audience, but enough structure to stay consistent across a huge range of touchpoints. From logo development and colour systems to web assets, course materials, exhibition graphics and printed merchandise, the work helped turn a growing training platform into a more recognisable, flexible and confident brand experience.